SALES TRANSFORMATION
Definition of selling is constantly evolving and to stay ahead of the changing competitive landscape warrants for novel and creative ways to keep customer interested and finally to arrive at the objective of closing the sale. An understanding of the emerging revolutions taking place in the art of selling in your industry, the market conditions, how to build customer pipeline amidst high competition are core competencies one needs to possess to be successful in today competitive environment. Understanding transitions in buyer sophistication, effective selling skills, and engagement strategies capable of meeting today’s demands, inside knowledge of the market dynamics all constitute to create a competitive advantage over competition. However the biggest challenge remains sustainability of "sales mind-set" by sales personnel over the period of their careers.